3C Interactive

Mobile Consumer Engagement. Reimagined

3Ci is a mobile platform company that helps our clients reimagine consumer engagement with mobile. Everyday, we wake up with only one thing on our minds – to inspire our clients with innovative mobileconsumer engagement applications delivered through our platform with world-class service. We do this in three ways:

  • Continuously innovating the most powerful mobile consumer engagement platform in the world – Switchblade™.
  • Helping our clients reimagine mobile consumer engagement by rethinking what a "mobile app" really is.
  • Providing our clients with the expertise to normalize a complex mobile ecosystem and deploy mobile applications that drive measurable, profitable results.

CASE STUDY

Absolut (Pernod Ricard)

Project / Absolut Outrageous

The challenge

ABSOLUT celebrated its 30th Anniversary with the LGBT community. As the first spirits brand to openly embrace the gay audience for the past 30 years, ABSOLUT sought a creative digital strategy that would best engage with it's LGBT consumers.

The implementation

  • Absolut Outrageous Facebook application: www.facebook.com/absolutUS
  • Absolut Masterpiece – Absolut's iconic bottle was turned into a blank canvas to inspire creativity; audience votes for the most outrageous creation.
  • Rupaul's Drag Race – View and vote for the most outrageous moments from the most outrageous show on television from past and present seasons.
  • Outrageous TV – View iconic Absolut branded commercials.
  • Outrageous Tour – View photo's from various stops on the Absolut Outrageous tour.
  • Banner Ads – digital marketing campaign targeting LGBT community.

The results

  • Envisioned and executed a strategy that encompasses extended media channels to collaborate on content to maximize diverse engagement.
  • Created a multi-faceted Facebook dashboard that cohesively communicates ABSOLUT's branding and messaging while engaging a highly tech savvy audience. The initial execution need was for a six month activation which has now become a 24 month ongoing execution with continuous refreshing content. The opportunity allowed us to collaborate with LOGO Television, David LaChapelle, Amanda Lepore and 72 bar/lounge venues across the country serving ABSOLUT cocktails perfected. With over 5 Million views and/or impressions generated via Facebook and over 6 Thousand Masterpiece votes, we were acknowledged as the 2012 Premier Award Winner for Leveraging Influencers by Pernod Ricard.

Accenture

High Performance. Delivered

Accenture is a global management consulting, technology services and outsourcing company, with approximately 259,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.

The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012.

Brooklyn Brewery

There Will be BLACK

Brooklyn Brewery makes beer. Good beer. Not only does it taste good and make your meal better but we like to think that since its founding in 1988, Brooklyn Brewery has brewed flavorful beers that enrich the life, tradition and culture of the communities it serves. Its award-winning roster of year- round, seasonal and specialty beers have gained the Brewery notoriety as one of the top craft beer producers in the world. While striving to brew the best beer possible (and make time for our growing families), The Brewery promotes the proliferation of good beer and good food whenever it can.

Brooklyn beers are currently distributed in 25 states and 20 countries. Throughout 2011 The Brewery underwent an expansion that will double overall capacity in 2012 and quintuple by 2013. Brooklyn Brewery probably exports more beer than any other American craft brewery.

CatalystRx CatamaranRx

Stay Well Ahead

CatamaranRx: Welcome to a better way to manage pharmacy benefits. Welcome to Catamaran. Catamaran is the coming together of SXC Health Solutions and Catalyst Health Solutions — each a leader and innovator in its own right. Catamaran offers a true alternative to the status quo in pharmacy benefit management. You don't have to choose between the scale and purchasing power of the largest providers and the flexibility and agility of smaller ones. We offer the best of both.

At Catamaran, we put your individual needs — and those of your members — at the center of our services. We connect pharmacists, doctors and caregivers with prescription data to improve health outcomes, offering the clinical intelligence, technology and scale to lower payer costs while improving member health.

Stay well ahead of costs. Stay well ahead of health issues. Stay well ahead with Catamaran.

Creospan

Information, Network and Emerging Technologies

Whether it's restructuring an existing IT environment, task oriented project management, or even temporary staffing augmentation, our focus remains solely on clients. We make sure their investment brings optimum return. We strive to achieve maximum utilization and effectiveness in every aspect of technology and business.

Creospan has the business acumen and technical expertise to help our clients through the entire lifecycle of your technology. We work with our customers' cultural realities, and communicate in their language. The divergence between technology functions and business goals does not have to exist. Rather, technology management is the medium in which to achieve the company's business objectives. Through our solutions framework, customers can transform their organization, realizing the limitless potential for long-term prosperity.

ModerneCommunications, Inc.

Reach Anyone Marketing

Three boutique agencies make up Moderne Communications, and we serve our clients with 50 unique offerings that suit their marketing needs. With our history of almost 30 years of quality work and incredible results, we make a great marketing partner that you should have on speed dial.

Moey, Inc.

Conceptual, Technical and Design Excellence

Moey Inc. creates innovative, dynamic and meaningful technology-based exhibits across the country and beyond-for planetariums, science centers, children's museums, artists, scientists and corporate clients.

Through continual research and development, and hefty experience creating solid, interactive design, Moey Inc. is here to facilitate the transfer of content from you, the storyteller, to your audience - in effective, memorable and highly unique ways.

Neil Cerbone & Associates (NCA)

Experience Practical

Neil Cerbone Associates, a learning strategy and training firm, was founded in 1980 and operates in all parts of the world with majority of business in the United States. Our clients include dozens of Fortune 500 and Global 1,000 companies, as well as non-profit and government institutions.

proscenium

We Help Bands Perform

A different kind of event marketing agency, focused on live and digital programs for consumer, employee and business audiences.

Provident Bank

Your Connection

A track record of service that's 120 years strong.

Provident Bank has been connecting businesses and individuals with life's opportunities since 1888

  • For more than 120 years, Provident Bank has provided our clients with the highly personalized banking services they need to succeed.
  • Headquartered in Montebello, N.Y., Provident Bank, with $4 billion in assets, specializes in the delivery of service and solutions to business owners, their families, and consumers in communities within the greater New York City marketplace through teams of dedicated and experienced relationship managers.
  • Provident Bank offers a complete line of commercial, business, and consumer banking products and services as well as an array of wealth management services, all specifically tailored to meet your needs.

Proximo Consulting Services

Brilliant Technology. Superior Service

Proximo is an information technology services firm that specializes in helping our clients do more with less. Our products and services are used by companies in many verticals to maintain information that is necessary to run their organizations. Be it gathering, accessing, communicating, or supporting your information and the systems it runs on, we can help.

SPI Marketing

Reaching the Gay Consumer since 1996

At SPI we understand that to build community you have to communicate effectively. That is at the heart of what we do. Our broad experience, national presence, and innovative approaches to client needs have made us a leading gay and lesbian marketing agency.

SPI Marketing is a one-stop shop that knows the urban and gay consumer market better than anyone. If you're new to the gay and lesbian market or looking to re-energize your presence in this lucrative segment we can help./p>

CASE STUDY

TECATE

Project / Sweeps Campaign

The challenge

In 2011, over 33 million Hispanics watched NFL games and an additional 10.4 million Hispanics watched with the Super Bowl, according to Mintel Sports Marketing; it was the most viewed season by Hispanics . The Tecate equity wanted to leverage Hispanic's passion for football and the natural drinking occasion that the sport presents via a multi-touch, cross-merchandise consumer promotion to ensure football fans have everything they need at a viewing party at home or a tailgating event.

The implementation

  • Short code procurement, compliance and activation.
  • Branded online sweepstakes/contest rules page.
  • SMS campaign activation with age gating rule.
  • Spanish translation: Content/Copy, Messaging, Call-to-Actions (CTA).
  • Leveraged existing client social communities.
  • Metrics capture and reporting.

The results

  • Implemented a text-to-win campaign that would draw 12 random winners weekly for 6 weeks straight before/during Super Bowl 2013 and during/after the Feb 3 first NFL play-off game. Some of the merchandise included were Tecate branded grills, tailgating chairs with speakers, coolers and other branded giveaways.
  • The call-to-action "Text TKTFOOTBALL to 83071" facilitated an age-gating feature that would ask the consumer to enter their date of birth and state to to be compliant with Tecate's CSR.
  • Via social channels the text-to-win campaign garnished over 250K+ impressions per posting in Spanish and English.
  • Random winners were notified via SMS and provided with prize redeeming instructions for 72 giveaways in total.
  • Engagement increased sales and consumer loyalty by connecting their favorite sport with their preferred beverage of choice. Brand awareness was greatly enhanced through a variety of branded miscellaneous sports minded giveaway items.
  • Analytics showcased engagement metrics involving: geographical location, carrier, consumer age and a never had 2,000+ m-database to engage in future mobile campaign executions.

CASE STUDY

T Mobile

Project / Challenger 2012 Tour

The challenge

Corporate restructuring & leadership changes led T-Mobile to develop a strategy which renews team energy and sustain market growth. The Challenger Tour (Challenger Strategy) consisted of live town-hall style events in nine cities and just under 10 Thousand attendees. We were set with the task of creating an experience where the attendees can engage with the brand live and in the moment, energizing the room building momentum around team spirit and T-Mobile Values.

The implementation

Live In-venue text-2-screen messaging application

  • Audience texts welcome messages and "shout-outs" during event walk-in
  • C-Suite panel held real-time Q&A sessions where audience texted their questions directly to screen
  • All Messages filtered by an on-site moderator
  • Seamless integration into AV board
  • Short Code & Email activation
  • Compatible with any mobile device
  • Maintains anonymous messaging

The results

  • We created a T-Mobile branded "live" in-venue Text-to-Screen experience which we refer to as "Shoutbox."
  • The highly tech savvy audience instantly engaged anonymously during walk-in at the beginning of the session and prior toending, during the Q&A session with the C-Suite panel. We leveraged the Shoutbox to create "moments" while also promoting the Challenger Strategy and Showtime integration, demonstrating a clear attainable path to growth. Of the combined audience, 94% were engaged with the Call-to-Action allowing us to capture data and analyze sentiments by markets and individual cities. For the Q&A portion, questions unanswered by the C-Suite panel were also reported and has provided invaluable insight. The Shoutbox application received up to 1,000 text messages per minute.

The Mixx

Building Brands. Communicating Values. Connecting People

We are a creative agency that creates brands and engages audience.

We bring its strategic thinking and unparalleled passion to branding and marketing challenges for companies of all categories and sizes. From brand strategy to design to integrated marketing campaigns, we support our clients across print, digital and social media.

We're multi-cultural marketers, inspired designers, and savvy strategists.

CASE STUDY

Unilever

Project / Dove - Mobile Promotional Campaign To Drive Retailer Sales

The challenge

Execute a national mobile strategy that would target the Hispanic community and drive in-store consumer product retail sales.

The implementation

  • Demographic and segmented market research on device usage Short code procurement, compliance and activation.
  • Location based custom SMS app development.
  • Client database integration
  • Spanish translation: Content/Copy, Messaging, Creative and Call-to-Actions (CTA) Metrics capture and reporting.

The results

  • Research indicated this demographic group is one of the highest engaged in mobile activity.
  • Executed the most universal (non-handset specific) way of engaging this demographic of users via SMS technology.
  • Users were able to engage by texting "Dove + zip code" to "83071" to find the retailer closest to them with the capability to execute another action for "next store."
  • Integrated program consisted of 500 Dove Salons where the "CTA" was present at "POS" and wash/treatment areas within the salon. The "CTA" drove traffic to over 4,200 retailers nationwide.
  • Impact increased consumer loyalty, sales and brand awareness.
  • Client metrics outlined a mobile database to further engage with its advocates; included carrier, mobile number, location (zip code) and time of engagement (time zone was also captured).

CASE STUDY

US Bank

Project / Client Advocacy Program

The challenge

Ignite a Client Advocacy mindset and culture across the entire wholesale bank that impacts top and bottom line metrics.

The implementation

  • Total Immersion Simulation
  • Three day training course for wholesale bankers
  • Worked with SME's to develop all content
  • Designed, developed, and executed training material which includes:
    • Videos
    • Commercials
    • Websites
    • Mobile App
    • Tablet presentations
    • Text messaging
    • Facebook, Twitter, and LinkedIn
    • Virtual training

The results

  • Created a paperless, multimedia learning experience that measurably increases wholesale bank client acquisition, share of their overall banking relationships and sustains client retention through loyalty.
  • "This is the best training we have ever had at U.S. Bank"
    – Richard Davis, U.S. Bank Chairman.
  • Audience measurability indicates 98% buy-in to Client Advocacy. In an April 2012 Earning Report Press Conference, Richard Davis was challenged by Wall Street Analysts as to how he was planning to sustain the 28% increase in profit over time, he responding by citing our Client Advocacy program as the strategic differentiator.